National Tractor Pullers Association - The Number One Tractor Pulling Organization in the World

NTPA Advertising & Marketing Opportunities

The NTPA has a variety of ways for you to promote your company. There are opportunities in the various publications of the NTPA, event promotions, television commercials, collateral material promotions, award programs and others. Many of the current sponsors have been associated with the NTPA for years. These companies have remained loyal to the NTPA for a variety of reasons but the bottom line is results.

NTPA fans and competitors are loyal to those that support the organization. NTPA events and publications provide a forum for high levels of exposure and a chance to build brand loyalty by being affiliated with the world leader in power motorsports. Other organizations come and go, but the NTPA has withstood the test of time. Over 38 years of experience to assist you in getting the most for your investment. When people think of truck and tractor pulling, they think NTPA.

The NTPA is home to the largest and best events in the country. It’s that simple. The NTPA is the premier sanctioning body in our sport. We set the standard for fair and safe competition for all involved.

What better way to maximize your advertising dollar than to become a sponsor of the NTPA. Let the NTPA create a custom marketing package to suit your needs and promote your company’s name and products. 86% of NTPA fans are favorably impacted by a company’s sponsorship with the NTPA. The NTPA offers a variety of packages to amplify your marketing efforts and help to increase your sales and improve your bottom line.

The National Tractor Pullers Association Championship Pulling Circuit is recognized as the best national pulling program in the world. And once you observe our series, it’s easy to see why. The National Tractor Pullers Association sanctions over 250 events each year. From major pulls like Tomah, Wisconsin; Chapel Hill, Tennessee; Henry, IL and Bowling Green, Ohio; to dozens of small rural communities around the country. High horsepower pulling machines and their drivers compete against each other and against a weight-bearing "sled." The further the tractor pulls, the more weight the sled distributes, so that traction and throttle must make the perfect combination. A virtually perfect pull culminates with the victory cry "Full Pull!" These alcohol and diesel powered beasts are modern marvels of today‘s technology.

Tractor pulling has been delivering its own unique form of entertainment for almost 70 years. We know how to provide a fair yet competitive environment for our drivers, and we also know how to deliver exciting racing and entertainment for our fans.

In 2007, the NTPA will host 25 major events on its premier Grand National tour, with 45 top regional events supporting the Grand Nationals. From there, the NTPA reaches to all corners of rural America through our Member State Associations, in small cities and towns where NTPA pulling is the top entertainment event of the season with a total of more than 250 events each season. With our key sites come all the amenities needed for consumer promotions, and business-to-business hospitality.

And, you will gain the buying power of the NTPA fan base - over 1.4 million strong each season, and very loyal to sponsors that support the NTPA. In addition, our television series invades millions of homes each and every week. Four times per week to be specific. The “NTPA Championship Pulling Series” is the first show dedicated to the sport of truck and tractor pulling that airs on the same day and at the same time each week for fans viewing enjoyment.

Our operations and promotions personnel are ready to turn-key your sponsorship, so that maximum value is achieved - without draining your in-house resources. At World Pulling International, we want to work to earn your business.

An affiliation with the NTPA is a unique sports marketing opportunity that will be tailored for consumer awareness and a corporate exposure program that will target your potential customers. The marketing advantages and power of this unique opportunity are unlimited:

INCREASE SALES - through on-site displays, enhancing existing programs and developing new marketing opportunities

DEVELOP CUSTOMER RELATIONS - by entertaining existing customers and enticing new ones through hospitality

PROMOTE EMPLOYEE/CUSTOMER RELATIONS - by creating camaraderie and increasing productivity through incentive programs

GENERATE MORE PERCEIVED VALUE IN BRAND - by becoming affiliated with a high profile, competitive motorsport series, the NTPA.

GAIN A HIGHER RESISTANCE TO COMPETITION - by building a loyalty base among motorsports fans that affiliate your products with the NTPA, the world leader in power motorsports.

INCREASE PRODUCT ENDORSEMENT, REFERRALS FOR YOUR BRAND - from fans who will tell their friends to purchase products that they use and believe in.

The NTPA will commit our resources, a solid performance and our experience to the task of developing a strategic alliance with your firm to achieve measured and proven returns that will enhance your bottom line.

Name-in-title rights opportunities for the Series
Presenting Sponsorship Opportunities for the series
Exclusivity regarding products
Class sponsorship
Points Fund Sponsorship
Championship Bonus Award program for top series performers
Contingency Award Programs
Sales & traffic-Driver promotions activated by NTPA at retail
Company ID prominently placed on pulling trucks and tractors
On-site Sales & Display rights for each event
Prominent signage at each pulling event
Top puller autograph sessions at company sales area at each event
Prominent ID on NTPA Officials’, trucks, and trailers
Full-page ads in the NTPA rulebook and souvenir program
Sales content & hyperlink on the NTPA website
VIP Tickets & Entertainment at targeted World Pulling events
Four-color ad schedule in The Puller Magazine, the number 1 pulling publication in the world
Publicity Support
ID prominently displayed on all collateral materials (banners, market area posters, flyers, advertisements, brochures, radio spots, television commercials, etc.)
Attendance to the annual NTPA Award Banquet

PRIMARY SERIES ENTITLEMENT - offers your company a complete menu of benefits, as our # 1 property sponsor. Your company name is now integrated into the official title of our series, and you receive the most prominent exposure platform available in our sport.

PRESENTING SERIES SPONSOR - this category delivers affiliation with the series title, as your company gains presenting status of the NTPA.

OFFICIAL PRODUCT - The National Tractor Pullers Association will offer marketing benefits as we promote your product through our media and exposure channels. All companies that choose to become an Official Product of World Pulling International achieve category exclusivity with the sanctioning body

BROADCAST SPONSOR - The NTPA can offer a cost-efficient media buy through the median of television. Programming is available through RFD-TV, capturing the essence of pulling to a large, captive audience.

WEB SITE ADVERTISER - Pull fans from around the USA - and the world - rely on NTPA’s web site (www.ntpapull.com) for all the latest in news and event updates. We offer site promotions, product, and service promotion, and also hyperlinks to your site as part of an Internet sales program that will generate sales activity for your brand.

POINTS FUND SPONSOR - Opportunity to gain exposure and promote your company in NTPA Publications, at NTPA Events, and reward competitors while building customer loyalty.

CLASS SPONSORSHIP - Affiliate your company with a specific division of pulling. The NTPA is synonymous with power and performance. Your company’s name will be incorporated into the name of a specific division as their sponsor. Such as, “Company XYZ Unlimited Modified Division” or “Company ABC Super Farm Division” for example. The class will be promoted through print and at events across the country featuring your company’s name ensuring continuous promotion.

CONTINGENCY AWARD PROGRAM - Promote your company’s name and products by rewarding competitors for their involvement in the program. You may create your own method of product redemption for a competitor’s participation. You will receive acknowledgement in print and event promotions in addition to competitors displaying your company logo on their competition vehicle. A chance to reward existing customers and entice new customers to utilize your products and build brand loyalty in the process.

The NTPA can create a customized sponsorship package to suit the marketing and promotional needs of your company. Prices vary amongst the different sponsorship opportunities. Regardless of the amount you wish to invest, the NTPA can create a program that will produce the results you desire to increase your bottom line and promote your company and it‘s products and services.

THE PULLER Magazine is America's Number 1 monthly pulling publication. THE PULLER has a circulation rate of approximately 10,000 people. Each monthly issue is jam packed with dozens of full color action photos, event stories, tech stories, and driver profiles.

This magazine gets to the hands of the people that use your products, the competitors and fans. Classified ads help competitors find that part or tractor they’ve been looking for along with ads from the best parts and service providers in the sport. Each NTPA member receives THE PULLER monthly to gain up to date information, news and check out the latest products available to them. THE PULLER is the perfect place to market your performance products and reap the rewards of advertising with the NTPA. In addition, there is the market behind the market, our fans. Over 1.4 million fans, over the course of a season, will have attended an NTPA event plus those following the circuit via website and publication information.

THE PULLER is available in 650+ Tractor Supply Company (TSC) stores across the country thereby increasing your company’s exposure and promoting brand name recognition. THE PULLER magazine sales have doubled and are on their way to tripling since first available in TSC stores in June of 2005. THE PULLER also passes through a minimum of at least 2-3 people’s hands for every issue distributed.

There are two opportunities to advertise in THE PULLER: Display ads and Manufacturer Directory Ads.

The PULL! Program is the Number 1 Full Color Souvenir Yearbook in pulling. Featuring dozens of full color pictures of your favorite competitors, profiles of previous season's champions, and a complete National Schedule. PULL! is another great opportunity to promote your company’s products and gain additional exposure to fans across the country. (15,000 copies are distributed annually) These programs are available at all NTPA Grand and Regional National events. The PULL! is alo now available in all 650+ Tractor Supply Compnay Stores.

If you're a puller or thinking of becoming a puller, or maybe you'd just like to know what’s legal and what’s not, then you need a copy of the latest NTPA Rule Book.

Pullers constantly refer to the NTPA rulebook for guidance to ensure they are in compliance with current safety standards. What a great place to place a business card style ad for a quick and easy reference of your company should they need to order a new or replacement part for their competition vehicle. (2,500 copies are distributed annually).

Looking to promote your company’s product on television in an affordable manner? Try advertising on the “NTPA Championship Pulling Series” on RFD-TV. Each episode airs four times per week on RFD-TV reaching millions of viewers across the country. A total of 26 episodes will be broadcast over the course of the series and the series repeats one time. So, if you were to advertise on each episode you would gain 208 opportunities to promote your product (26 x 4 x 2). The rotation provided by RFD TV would allow each show to reach primetime, overnight, morning, and afternoon viewers each week. NTPA Championship Pulling invades your living room weekly and the series highlights the NTPA’s top competitors and events from across the country as pulling fans experience this weekly adrenaline rush of pulling power.

Marketing your product and/or service on this series is a rifle approach to your target market. The fans that watch the series are committed fans that follow the series routinely and are eager to find out more about the products associated with our sport. 86% of our fans are favorably impacted by a company’s sponsorship with the NTPA.

RFD TV is America’s first 24 hour television network providing entertainment targeted at the rural population. It is available on DirecTV (Channel 379) or the Dish Network (channel 231). Over 28 million households have access to the “NTPA Championship Pulling Series”. The show airs four (4) times per week: Saturday afternoon at 4:00 PM, Tuesday evening at 6:30 PM and Wednesday mornings at 2:30 AM and 10:30 AM all EST. A total of 26 original episodes will air each following the NTPA’s Grand National Pulling Circuit in 2007.

Following the airing of the original 26 episodes the series will repeat and run an additional 26 weeks. This doubles your advertising dollar as the commercials run eight (8) times instead of just the original four (4). If you were to select one commercial per episode, that commercial would air 208 times over the course of the series.