Demographics

The National Tractor Pullers Association (NTPA)
The World Leader in Championship Truck and Tractor Pulling

Welcome to the world of power motorsports -The National Tractor Pullers Association (NTPA). The sport of truck and tractor pulling has progressed significantly over the years. High horsepower and amazing wheel speeds represent today’s powerful machines. From towers of smoke to the roar of a modified motor, you will know when the NTPA comes to your town. One thing does remain the same: NTPA Championship Pulling is an excellent venue to reach consumers in the Heartland; nothing beats the annual truck and tractor pull.

Exposure Amount:

A fan base of over 1.4 million direct and up to 28 million indirect through various media capacities. Approximately 1100 Members/Competitors.

Average event attendance of an event is 3000 to 5000 people per session. Several events will see 10,000+ people per session. One session is a single show. An event may have up to six (6) sessions over a weekend with up to two sessions per day. Over 250 events are conducted in a pulling season.

The NTPA is the ideal opportunity to embrace grass roots marketing. One example of a sponsor who has benefited as a direct result of their involvement with the NTPA is Chevrolet. Chevrolet has been a long standing sponsor of the NTPA for 20 consecutive years.

Benefits to Sponsors:

Integrate: Efficiently and effectively create and maintain synergy in your marketing mix. The NTPA offers all of the elements necessary to promote your brand.

Leverage and Amplify: Enhance existing programs and develop new strategies through our flexible programs.

Associate: Affiliate your brand with the leader in power motorsports.

Focus: Fuse your marketing efforts through the NTPA's multi-faceted mediums.

Solidify: An NTPA event offers the perfect environment to entertain existing and potential customers.

Word of mouth: Generate "buzz". Increased product endorsement and referrals for your brand from fans and competitors who believe in your product because they use it and believe in it.

Support: Our operations and promotions personnel offer turnkey sponsorship support so you achieve maximum value without draining in-house resources.

A Partner: The NTPA commits the resources, performance and expertise to develop strategic alliances that achieve measured and proven returns that will enhance your bottom line.

Loyalty: NTPA fans and competitors are tremendously loyal to our sponsors and they love to tell their friends and family about great products and services.

Other benefits: Sponsors have benefited through employee recruiting, name recognition, increased sales volume, building brand awareness and support.

Media and the NTPA:

Sponsors may have their name and logo associated with the NTPA in a variety of capacities depending on their level of interest.

NTPA’s Monthly Publication “THE PULLER”, Available in 650+ Tractor Supply Company Stores (TSC) in addition to our regular subscribers.

NTPA’s Souvenir yearbook. “THE PULL!”. Also available in 650+ Tractor Supply Company Stores.

NTPA’s Rulebook

NTPA’s Television Series "NTPA Championship Pulling" on RFD TV.

NTPA Promotional Posters, pre-event brochures and event flyers,

Event Banners, PA announcements, competition vehicle decals, pulling sled signage, etc.

Newspaper: Press releases to event media for the areas show, ad slicks promoting events and all media kit material, articles in newspapers featuring the upcoming event.

Website: main page display links to sponsor company.

RFD-TV Weekly Series Exposure:

RFD-TV Demographics

Beginning in September of 2005, viewers across America are able to watch NTPA Championship Pulling each week on the RFD-TV Network. In 52 weeks, a total of 208 airings will be seen by millions of people. The NTPA Championship Pulling Series is entering it's third year of pulling action.

RFD-TV is America’s first 24-hour television network providing entertainment targeted to the rural population - America’s farmers and ranchers. Basic subscribers to the DirecTV (channel 379) and Dish Network (channel 231) as well as select cable outlets in Iowa and Minnesota compose over 28 million households having the ability to watch the series.

Satellite or the “mini dish” means of televised networks is the fastest growing means of viewer ship, with an estimated 12% growth in just the past 12 months.

Successful Farming Magazine Market Research Panel, August, 2005

41.5% of all farmers watch RFD-TV.

National Association of Farm Broadcasters and John Deere research:

60% of Rural America has either Dish or DirecTV.

Over the course of 250+ Grand National, Regional National and Member State Events over 1.4 million fans will be reached directly. Our television series is accessible to over 30 million homes. Our magazine is available in the magazine section of all Tractor Supply Company (TSC) stores (650+) in addition to our regular subscribers of THE PULLER.

“NTPA Championship Pulling” may be viewed every Saturday at 4:00 PM, Tuesday at 6:30 PM and Wednesday at 2:30 and 10:30 AM all EST.

Audience Demographics:

Age:

78% of the audience is between the ages of 25-54. (25-34 @ 26%, 35-44 @ 29%, 45-54 @ 16%)

Average age: 35.8 years

Marital Status:

78% male

65% married

Employment:

83% are gainfully employed:

57% Outside of home / 26% self employed

Areas of Employment:

23% Agriculture

14% skilled trades

13% manufacturing

12% automotive and engine repair

12% professionals

Average Income:

54% = $58,000 or more

Home owners:

68% or more

36% have households of four (4) or more

Average household size is 3.08 persons

80% Camp, hunt, fish or boat

82% purchase parts to maintain and repair their own vehicles

89% carry at least one credit card

86% are favorably impacted by a company’s sponsorship with the NTPA

84% are employed in blue collar professions

Vehicles:

73% of NTPA fans own a pick up truck.

Over 63% of NTPA fans own four (4) or more vehicles.

Pick up trucks represent 63% of all primary vehicles with another 33% indicating their secondary vehicle was also a pick up truck.

38% of the primary vehicles are between 2-4 years old. Secondary vehicles were dispersed between 2-4 years old and 8+ years old both of which rated 34%.

The average weighted age of primary vehicles was 4.23 years.

The average weighted age of secondary vehicles was 5.33 years.

The average weighted age of primary and secondary vehicles combined was 4.78 years.

NTPA Truck and Tractor pulling is a true family oriented event and spans generations of fans. Our fans have a genuine interest in motorsports and engine performance.

Demographic Region:

Over 250 events in 17 states and two Canadian Provinces. Our television series now allows the NTPA to be seen wherever satellite networks are accessible. Millions of fans watch our show each week on the RFD-TV Network.

The NTPA National Pulling Series traverses many states such as: Minnesota, Wisconsin, Illinois, Indiana, Ohio, Michigan, Nebraska, Tennessee, Kentucky, Pennsylvania, North Carolina, South Carolina, Missouri, Iowa, Vermont, New Hampshire.

Our Canadian events are held in Brigden, Ontario and St. Hyacinthe, Quebec.

Type of Sponsors:

Any products available for use in the home, the outdoors, garage, shop, recreational and leisure activities. In addition, any sponsor in automotive performance and repair or companies servicing the needs of America such as trucking or construction.

NTPA staff is available and ready to help you fulfill your marketing and sponsorship needs. A friendly, professional and qualified group of individuals are committed to ensuring the NTPA continues as the most respected sanctioning body in the sport of truck and tractor pulling.

For more Information, Contact Gregg Randall