Worthington, OH--Pennzoil, a division of Shell Lubricants based in Houston, Texas, and the National Tractor Pullers Association are pleased to announce the creation of the first ever "Pennzoil Cup" which has several aspects that will benefit NTPA Competitors as well as pulling fans and will certainly generate excitement and interest in the sport .

"The NTPA represents the top level of the pulling sport," stated David Lerch, Pennzoil Motorsports Marketing Director. "With our long standing involvement with the Koester Family in the Mini Division, our affiliation grew last year when we sponsored the National Tractor Pulling Championships in Bowling Green, Ohio. From that positive experience, Pennzoil has tailored a program that will drive excitement to three focused NTPA venues while promoting our Pennzoil and Pennzoil Platinum lines of quality  motor oils  which will impact the pullers, fans, and venues in an exciting way."

The "Pennzoil Cup" venues include the Budweiser Dairyland NTPA Super Nationals in Tomah, WI on June 22-24; Lion's Super Pull of the South in Chapel Hill, TN on July 20-21; and the National Tractor Pulling Championships in Bowling Green, OH on August 17-19. Up for grabs in this unique program is $50,000.00 ear-marked to five, stellar divisions competing at each: Unlimited Modifieds; Super Stock Diesel Tractors; Two Wheel Drive Trucks; Four Wheel Drive Trucks; and Mini Modifieds. Points will be calculated from each event to declare the "Pennzoil Cup" champion in each respective division. Point winners in each division will receive $4,000.00, while runner-up finishers receive $2,500.00, third receives $1,500.00, and fourth and fifth place finishers receive $1,000.00 each. Eligibility requirements include display program decals on both sides of a competitor's pulling machine as well as being a licensed NTPA competitor.

"The 'Pennzoil Cup' will certainly be a program that our NTPA competitors will greatly appreciate," said David P. Schreier, WPI President/CEO, "and it will definitely generate fan interest as they follow how each competitor is doing in the "Pennzoil Cup" points as it unfolds through our website at www.ntpapull.com and our monthly publication, THE PULLER. I appreciate Pennzoil's elevated commitment to the NTPA, and wish to express my gratitude on behalf of our competitors and fans. It should be a great relationship."

The other facet of this program has a fan portion, making this promotion truly all-reaching. Fans attending the "Pennzoil Cup" events have an extra incentive to visit the Pennzoil Platinum Ultimate Protection tour , which will allow fans to learn about Pennzoil Platinum through interactive and fun displays.  Not only will fans be able to tour this awesome, fact filled display, but will also be able to receive a Pennzoil Cup special edition NTPA ball cap through a very unique cross promotion.

Any fan will be eligible to receive the handsome "Pennzoil Cup" cap after presenting a proof of purchase for a case of Pennzoil or Pennzoil Platinum purchased at any Advance Auto Parts Store. Fans have to only turn in their receipt at the "Ultimate Protection Display" for this special offer.

"We are pleased that Advance Auto Parts Stores are a component to this exciting promotion, which will triangulate our brands together, realizing multiple benefits," said Lerch. "The key for fans to attain the special edition hat is that the case of Pennzoil or Pennzoil Platinum must be purchased at the Advance Auto Parts Store for eligibility. Then, this receipt must be brought to one of the three events for redemption. Because of the uniqueness of this opportunity, there is a limit to one hat per customer."

Schreier added, "To have a component for the fans to also receive something for participating is just special. What a great promotion to truly have everybody involved in the Pennzoil Cup in some capacity. I am sure the NTPA fans will be eager to receive their Pennzoil Cup hat and check out the Pennzoil Platinum 'Ultimate Protection Display'."

Advance Auto Parts have over 3,000 stores across America, so the opportunity for fans to participate is truly nationwide. And the appeal of the three dedicated NTPA "Pennzoil Cup" Events have appeal as widespread.

Lerch continued, "We have had our eye on the NTPA for a while, and feel that their demographics and Pennzoil's market is a perfect match. We are excited about this enhanced involvement, and are optimistic about the future growth of the 'Pennzoil Cup' program."

© 1997-2008 National Tractor Pullers Association